Which makes sense since brainstorming is meant to solve problems. Kristen Price points out three benefits of brainstorming in her article entitled, The Importance of Brainstorming: Encourages Critical Thinking Yes, we each walked in with our own ideas, but sitting at the table, those ideas shifted and morphed into exciting new ones. And magic happened in our brainstorming session. But when you throw it in the pot with other ideas, that’s when the magic happens,” argues Master. An idea is always brilliant in your head. “I have often found that the best brainstorming sessions end with a concession of sorts – of ego, of that desire to be right. We each walked into the meeting with certain ideas and expectations. In our case, the brainstorming session helped us identify specific messaging ideas to better communicate the goals and benefits of our programs. But in reality, it’s more about solving a problem.” “Often we think of brainstorming as a way to come up with something original – that ‘aha’ moment. Following that meeting, I asked Master about brainstorming. I recently attended a brainstorming session with Joe Master, Executive Director of Marketing and Digital Strategy in our University Communications Department and Craig Kampes, the Assistant Vice President of Communications and Marketing, Enrollment Management & Student Services, along with my Communications Manager, Rachel Semigran to improve our programmatic marketing content. Essentially, it is a highly collaborative experience intended to bring a wide range of ideas to the table, some of which will fall to the wayside, while others will get pulled and shaped into something concrete, but what I find most exciting is when a new idea emerges, something no one entered the room with, and through the meeting it grows and develops.
There is an energy that flows between the participants and as that energy builds, more ideas begin to flow.
Personally, I love brainstorming whether it is one-on-one or in a group.
0 kommentar(er)
